CHART OF THE DAY: Samsung’s Massive Marketing Budget

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This is how it became the world’s biggest smartphone company.


Another great  chart from Horace Dediu at Asymco. He looks at the advertising budget of Apple, Samsung, HP, Dell, Microsoft, and  Coke. Why include Coke? Because it’s a huge advertiser, and its “primary cost of  sales is advertising.”

As you can see, Samsung is blowing all the companies away in advertising and  marketing.

Not a bad price to pay, if it means you get to become the world’s  biggest smartphone company. Certainly  HTC wishes it had Samsung’s marketing budget.


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Filed under AMOLED, Samsung, Smartphone, Tablet

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