The magazine industry’s faith in the future of tablets is not easing up, even though advertiser support for digital editions has been slow in coming and these platforms still represent a small fraction of overall distribution for most books. According to the latest analysis from McPheters and Co. iMonitor, which tracks thousands of branded media apps, the number of apps from publishers continues to grow month over month. By its count 9,125 publication-related apps were available in a range of app stores in October, more than double the 4,299 available on the same month last year. And up from the 8,839 in September. The market has expanded steadily throughout the year.
See on www.foliomag.com