In the early part of 2012, Americans spent an average of 34 hours a week in front of the TV. A small amount of that time was spent playing games and watching DVDs and an increasing number of people watched TV shows they’d previously recorded on a DVR. Still, the lion’s share, 4 hours and 18 minutes a night was devoted to live TV.But according to the latest Nielsen Cross-Platform Report, many of those people weren’t just watching TV, they were also using a mobile device to multitask.
Mobile is no longer just for techies. 50% of us are walking around with smartphones and 20% of people in the US who have a TV, also have a tablet. That’s amazing. Even more amazing, 40% of Americans use their mobile device while they watch TV every day. Yes, that’s what they’re saying, every day. (Include me in that group.) When you pull back to “at least once a month,” the number more than doubles to 85%.
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