Despite the spread of thousands of different sharing buttons on the Web, the most popular way to share content is old fashioned copy and paste, according to a study of 17,000 publishers by ad-tech company 33 Across. In the chart below, you can see that 82% of content sharing is done with copy and paste.
What happens after the content is copied and pasted? Business Insider uses 33 Across’ Tynt technology to track links. 33 Across provided us with a breakdown of where people are sharing our content. As you can see, email is number one, then Facebook, and then Twitter.
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